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0093

67

HSIEN KUAN-SHENG
冼炳成字冠生
 冠生園股份有限公司(餅乾糖菓罐頭
食品製造廠)創辦人,董事長兼總經理

 冼君一八八八年生於廣東南海。十六
歲來滬,營製餅及糖菓業。三十年前新
舞台落成,冼君設飲食店於其旁,專售
餅乾糖菓水菓等物,營業鼎盛,凡數年
;後新舞台燬於火,殃及冼君之店。故
冼君返廣州及香港,以謀新發展,再抵
申江時,重振旗鼓,召集新股,於一九
一八年成立合夥經營組織。冠生園首創
採用新法製造及改良裝璜,其著名出品
之陳皮梅及果汁牛肉,馳名全國;其實
此等出品,本久已行銷國內,因裝包不
良,推銷不善,未克普遍,經冼君用新
式裝璜,旣美觀,復衞生,故出品無遠
弗屆矣。因擴充營業,於一九二四年增
資至十萬元,改組爲股份有限公司,並
在上海最熱閙之南京路開設總店,次第
支店遍於全市;同時天津,漢口,武昌
,杭州及全國大城市均有分店之設。一
九三六年增資至四十萬元,一九四二年
增資達一百六十萬元,又一九四三年增
資達八百萬元,今日已成爲中國最大之
餅乾糖菓製造廠家。

68

 冠生園在申有工廠數處,而以離上海
市十五哩之漕河涇總廠爲尤大,佔地四
十畝,三合土建築之四層樓廠房,裝置
新式機器,製造餅乾糖菓罐頭食物。且
闢地種植,尤以無花果及番茄爲著,以
供該廠及酒樓原料之用。且在此四十畝
中,另闢園林,以爲游宴之所,蓄名種
金魚多種。但因戰後運輸不便,該廠現
暫停頓耳。
 辦公地址:上海南京路四四五至四五
七號。
 Founder, Chairman of the Board of
Directors and General Manager of
Kwan Sun Yuen Co. Ltd., Manufacturers
of Biscuits, Canned Goods and
Confectionery.
 Born in Namhoi, Kwangtung, 1888.
Went to Shanghai and at the age of
sixteen and entered the pastry and
confectionery business. When the
famous Hsin Wu Tai Theatre opened
about thirty years ago, Mr. Hsien
established a pastry, confectionery,
fruit and refreshment shop next door
which enjoyed a profitable turnover
for several years until the Theatre
was destroyed by fire, which adversely
affected the concern. Mr. Hsien
visited Canton and Hong Kong to
gather new ideas and returned to
Shanghai to reorganize the business
with new capital, forming it into a
partnership in 1918. Kwan Sun
Yuen was one of the first concerns
to adopt modern methods and ideas
in the manufacture and wrapping
of Chinese pastries and sweetments,
its "Chen-Pei-Mei" and "Ko-Chih-
Niu-Ro" becoming well-known
throughout China, these being
nothing more than old-style popular
sweetmeats hygienically, attractively
and individually wrapped instead
of being sold, handled and eaten in
the old messy way. Success necessitated
the change from partnership
into a limited liability company
with an increase of capital to
$100,000 in 1924, when premises were
secured on Nanking Road, in Shanghai's
busiest shopping centre, and
branches were opened in other parts
of the city; also in Tientsin, Hankow,
Wuchang, Hangchow and other cities
in North, South and Central China.
The capital was increased to $400,000
in 1936, and again to $1,600,000 in
1942, and ultimately to $8,000,000 in
December 1943, the Company being
now recognized as one of the leading
manufacturers of biscuits and confectionery
in China.
 The Kwan Sun Yuen Co. has now
several manufacturing plants in
Shanghai, the main one being
located at Tsao-Ho-Ching,
about fifteen miles from the city,
where the spacious 4-storey concrete
factory building is equipped with
modern machinery for the manufacture
of biscuits, confectionery and
canned goods. The Company grows
much of the raw material used in its
factories and restaurants, its high-
grade figs and tomatoes being well
known. The 40 mow of land (nearly
7 acres) at Tsao-Ho-Ching is well
laid out as a private pleasure resort
where many varieties of gold-fish are
raised. Since the war, however, work
in this main factory has been temporarily
suspended owing to transportation
difficulties.
 Business address: Kwan Sun
Yuen Co., 445-457 Nanking Lu,
Shanghai.

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